Guillermo Andrade, the visionary behind 424, has become a prominent figure in the fashion industry. His journey from a streetwear enthusiast to a celebrated designer is marked by his commitment to challenging conventional fashion norms. Andrade's designs are deeply influenced by his personal experiences and cultural background, blending urban aesthetics with high-fashion sensibilities. His work has attracted collaborations with high-profile celebrities and brands, solidifying his reputation as a creative force in modern fashion. His influence extends beyond clothing, impacting the culture and lifestyle of his audience.

424

Founded in 2015 by Guillermo Andrade, 424 is a pioneering brand in the streetwear fashion scene, based in Los Angeles. Known for its avant-garde approach, 424 merges high fashion with street culture, creating bold, norm-defying pieces that resonate globally. The brand has garnered acclaim for its innovative designs and high-quality materials, appealing to fashion-forward individuals worldwide. With a flagship store on melrose, 424 is at the epicenter of contemporary fashion, offering a unique shopping experience that reflects the brand's cutting-edge ethos. 424 has been endorsed by celebrities like Kanye West and has been featured in major publications, cementing its status in the fashion industry.