Focus

Liberal Youth Ministry (LYM) collaborated with Guillermo Andrade, founder of 424 and Creative Advisor of the Leagues Cup, to design a set of jerseys inspired by the US, Mexico, and Canada. The collection celebrated the 2023 Leagues Cup tournament while reflecting LYM’s rebellious, subversive spirit.

Execution

The collaboration integrated bold prints, artful distressing, and unexpected embellishments to create jerseys that were visually striking and culturally resonant. The collection was made available online at centretx.com and in-store at Centre Bishop Arts.

Cultural Impact

The project highlighted the intersection of soccer, fashion, and cultural identity, bridging national pride with streetwear aesthetics. By partnering with Andrade and LYM, the jerseys became a celebration of creativity, sport, and cultural expression across North America.