Focus

Guillermo Andrade collaborated with Arsenal FC and footballer Héctor Bellerín to design a first-of-its-kind partnership in the Premier League — a co-branded Adidas collection that blended sport, fashion, and culture. The initiative aimed to elevate Arsenal’s visual identity beyond the pitch, reinforcing the club’s leadership in style and innovation.

Execution

Andrade worked closely with Arsenal and Bellerín to develop a cohesive capsule including training wear, pre-match suiting, and lifestyle apparel. Each piece reflected a refined aesthetic rooted in craftsmanship and cultural awareness, merging the sensibilities of luxury fashion with the ethos of sport.

Cultural Impact

The collaboration redefined the relationship between football and fashion, setting a new standard for how clubs express identity and creativity. It positioned Arsenal as a cultural tastemaker within global sport and helped pave the way for the wave of fashion-driven partnerships now seen across the football landscape.