Focus

At the Nike By You Football Workshop in Los Angeles, Guillermo Andrade collaborated with Nike to design a bespoke Nike Mercurial Superfly 360 and one-of-one jerseys. The project aimed to fuse football culture with creative, personalized design.

Execution

Andrade developed a repeat pattern for the Mercurial Superfly 360 boots inspired by the explosive energy of fans celebrating a goal. The vibrant design, reminiscent of flares and silhouettes, was applied across all custom boots, accompanied by matching 1-of-1 jerseys.

Cultural Impact

The activation highlighted the intersection of sport and creative expression, giving football fans and athletes a unique, personalized connection to the game while showcasing Andrade’s signature design vision.