GUILLERMO ANDRADE / LEAGUES CUP 2023
Campaign
Partnership
Product Design
Focus
In Summer 2023, Guillermo Andrade was appointed as the inaugural Leagues Cup Creative Advisor. The role focused on shaping the cultural and visual storytelling initiatives that intersected sport, fashion, design, and art.
Execution
Andrade consulted with MLS on creative direction for campaigns, collaborations, and activations, ensuring that the league’s visual and cultural presence resonated authentically across audiences.
Cultural Impact
By integrating fashion, design, and art into the sport’s narrative, Andrade helped elevate the Leagues Cup beyond the field, creating culturally relevant touchpoints that connected soccer with broader creative communities.
Leagues Cup
Liberal Youth Ministry / Leagues Cup
424 / Adidas
Guillermo saw the opportunity to celebrate both American and Mexican culture and creators, bringing in his LA-based brand 424 and Mexican fashion house Liberal Youth Ministry to design soccer capsule collections.
