ICNCLST partnered with sound visionary Devon Turnbull — aka OJAS — alongside USM Modular Furniture and Kvadrat Acoustics to launch the OJAS Listening Room in Soho, New York City. Designed as an acoustically optimized sanctuary, the space offers an unparalleled sonic and aesthetic experience, blending high-fidelity sound with meticulous design. The challenge: create an environment where music could be contemplated in its purest form, free from external distractions.

Expertise

ICNCLST played a pivotal role in shaping the project’s vision, ensuring the space not only showcased OJAS’ signature brutalist audio systems but also seamlessly integrated USM’s modular furniture and Kvadrat’s acoustic solutions.

Architectural & Sonic Design Synergy

The listening room was meticulously crafted to deliver a world-class audio experience, featuring Turnbull’s custom-built speaker systems paired with Kvadrat’s Soft Cell panels for optimal acoustics. By integrating USM’s case goods and seating with OJAS’s signature aesthetic, the space became a fusion of functionality and artistic expression.

Activation

Officially launched on September 18, 2023, the room now serves as a destination for audiophiles, designers, and cultural tastemakers to engage with music in a thoughtfully curated setting.