Focus

The latest collaboration between Nina Chanel Abney and Jordan continued their creative partnership, blending Abney’s vibrant, dynamic art with Jordan’s iconic sneaker design. The goal was to create a collection that served as a cultural canvas, bridging fine art and street culture while celebrating creativity, vision, and storytelling.

Execution

ICNCLST orchestrated the entire rollout with precision and creativity. The campaign sparked intrigue with a leaked studio image, setting the stage for the official launch. Two exclusive photo and video shoots by Shaniqwa Jarvis, featuring Alicia Keys and Swizz Beatz, captured the bold spirit of the collaboration, merging Abney’s art with Jordan’s design.

The team partnered with MoMA Design Store in SoHo, designing and executing a pop-up experience that connected Abney’s permanent MoMA collection with Jordan Brand’s mission of empowerment and inclusion. ICNCLST also produced a 6-piece seeding kit featuring a custom vest and tool kit and dressed the NY Liberty mascot, Big Ellie, in a one-of-a-kind jersey for a home game at Barclays Center. The rollout extended across platforms with striking visuals on social media and billboards throughout New York City, blending fashion and culture in a way that resonated with diverse audiences.

Cultural Impact

Abney’s signature bold, graphic style transformed the Jordan silhouette into a cultural statement. The campaign pushed the boundaries of creative expression, showcasing the synergy between art, fashion, and street culture. By integrating fine art, high-profile talent, and immersive experiences, the collaboration reinforced Jordan Brand’s commitment to empowerment, inclusion, and cultural relevance.