Focus

ICNCLST orchestrated a dual collaboration connecting Nina Chanel Abney with Google and Refinery29 to showcase her artistry through both digital and physical platforms. The initiative aimed to celebrate her bold, thought-provoking work while creating culturally resonant experiences.

Execution

Abney curated exclusive designs for Google’s Live Case Program, pairing phone cases with interactive wallpapers that allowed users to unlock multiple versions of her artwork. Concurrently, she designed an immersive experience for Refinery29’s 29Rooms, transforming her compositions into large-scale 3D installations. ICNCLST facilitated the partnerships, managed artist collaboration, and directed the creative and experiential rollout.

Cultural Impact

The activations demonstrated the intersection of technology, art, and immersive storytelling, offering audiences unique ways to engage with Abney’s work. Both projects amplified her artistic voice, encouraged self-expression, and reinforced the cultural relevance of Google and Refinery29.