Focus

ICNCLST created and orchestrated the multi-layered collaboration between FUTURA and PSG, celebrating the artist’s long-standing relationship with the club and the cultural connection between Paris and Tokyo. The initiative aimed to merge sports, art, and fashion in a culturally resonant way.

Execution

The collaboration coincided with PSG’s summer tour of Japan, launching a capsule at EDIFICE alongside collections by POGGY and Verdy. FUTURA contributed his signature handstyle, writing player names and numbers on the kits worn during PSG’s match against Inter Milan. ICNCLST led the creation, design, and execution of the partnership, ensuring FUTURA’s aesthetic seamlessly integrated with PSG branding.

Cultural Impact

The program highlighted the intersection of sports, street culture, and art, giving fans a unique way to engage with the club while celebrating FUTURA’s creative legacy. The capsule and custom kits reinforced PSG’s cultural relevance in both global football and contemporary art.