FOCUS

ICNCLST facilitated FUTURA's collaboration with Beats by Dre on a special edition of wireless, noise-canceling Studio Buds. The goal was to translate FUTURA’s iconic graffiti aesthetic—particularly his signature “atom” motif—into a product that would resonate with fans of street art, music, and culture while preserving the authenticity of the artist’s creative vision. The launch also included a curated Apple Music playlist celebrating New York street culture, extending the collaboration beyond a physical product into a lifestyle and cultural moment.

EXPERTISE

ICNCLST’s role focused exclusively on artist and partnership management, ensuring FUTURA's creative integrity was preserved throughout the process. We coordinated all communications between the artist and brand teams, aligned strategic objectives, and maintained authenticity in both design and narrative. By managing the collaboration end-to-end, ICNCLST safeguarded culture while enabling the scale and operational execution required for a global launch, ensuring a seamless fusion of street art and mainstream consumer tech.

CULTURAL IMPACT

The collaboration positioned Beats by Dre as a brand that honors cultural icons while elevating functional consumer products into collectible pieces of art. By bringing FUTURA’s graffiti legacy into a mainstream product, the partnership engaged audiences across music, streetwear, and contemporary art, fostering a cross-cultural conversation between tech, art, and urban culture. The playlist activation and product storytelling created an experiential bridge between the artist’s roots and a new generation of listeners and consumers.