
FUTURA
//
Nike / Virigil Abloh
EXCLUSIVE DUNK LOW AUCTION WITH SOTHEBY’S FOR THE VIRGIL ABLOH FOUNDATION
Auction
Product
Product Design
Focus
In collaboration with The Virgil Abloh Foundation, Nike, FUTURA, and Sotheby’s, ICNCLST helped bring the exclusive release of the Nike Dunk Low ‘Virgil Abloh™ / Futura Laboratories’ to auction. This limited-edition sneaker release, with proceeds benefiting The Virgil Abloh™ Foundation, celebrated the creative partnership between Virgil Abloh and FUTURA, honoring their friendship and shared vision.
Expertise
ICNCLST played a key role in coordinating the auction and managing the collaboration between the brands, ensuring the sneaker’s design and cultural significance were well communicated.
Auction Activation
The auction of eight pairs of the Nike Dunk Low ‘Virgil Abloh™ / Futura Laboratories’ provided a unique collector’s opportunity, with bidding starting at $1. Originally unveiled at the Spring/Summer 2020 Off-White™ show in Paris, this collaboration celebrated creativity, friendship, and the power of collaboration.
Brand & Cultural Synergy
This partnership highlighted the intersection of art, culture, and fashion, with Nike and Sotheby’s aligning with Virgil Abloh and FUTURA's innovative legacies. The collaboration offered fans and collectors a chance to engage with influential brands while supporting the Virgil Abloh Foundation’s mission.






