Focus

In the lead-up to the 2018 FIFA World Cup, Theresa Tran joined The Players’ Tribune to help launch its first-ever Global Edition, expanding the media company’s international presence and audience reach.

Execution

Tran oversaw the “WC32” initiative—an ambitious storytelling series featuring 32 athletes representing each of the 32 national teams in the tournament. The campaign spotlighted authentic player voices and localized narratives across key global markets.

Cultural Impact

The Global Edition successfully introduced The Players’ Tribune to new audiences across regions including Egypt, Mexico, China, France, England, and beyond—solidifying its reputation as a global platform for athlete-led storytelling.