Focus

When David Villa joined New York City Football Club in 2015, Theresa Tran was brought onto his personal team to lead U.S.-based marketing and media strategy, aiming to elevate his profile beyond the pitch and expand his global brand presence.

Execution

Tran drove cross-platform publicity across outlets including Vogue, Complex, New York Magazine, Yahoo!, and ESPN Deportes, while executing partnerships with brands such as Heineken, Powerade, EA Sports, Mission, and Procter & Gamble. She launched Villa’s first social media presence, managed international appearances across 32 countries, and oversaw the premiere of his biopic at the Tribeca Film Festival.

Cultural Impact

Her work positioned David Villa as both a global football icon and cultural figure, sustaining his relevance post-retirement through continuous storytelling, high-profile collaborations, and strategic brand alignments.