Pelé: Birth of a Legend
Talent Management
Content
Focus
Theresa Tran continued her long-standing work with Pelé through the production of his biopic, Pelé: Birth of a Legend (IFC Films). The project aimed to bring to life the story of one of the world’s most iconic athletes, tracing his rise from humble beginnings in Brazil to global superstardom.
Execution
Premiering at the 2013 Cannes Film Festival and later at the 2016 Tribeca Film Festival, Theresa managed Pelé’s cameo appearance on set and oversaw all publicity and promotional efforts surrounding the film. Her work extended across coordination with directors Jeff and Michael Zimbalist (Favela Rising, The Two Escobars), composer A.R. Rahman (Slumdog Millionaire), and producer Brian Grazer (Imagine Entertainment).
Cultural Impact
The film cemented Pelé’s status as a timeless cultural icon, bridging generations of fans and reinforcing his global legacy both on and off the pitch. Through Theresa’s efforts, Pelé: Birth of a Legend transcended sport—becoming a celebration of perseverance, creativity, and the power of storytelling in elevating the human spirit.




