Pelé: Birth of a Legend

Talent Management
Content
Focus

Theresa Tran continued her long-standing work with Pelé through the production of his biopic, Pelé: Birth of a Legend (IFC Films). The project aimed to bring to life the story of one of the world’s most iconic athletes, tracing his rise from humble beginnings in Brazil to global superstardom.

Execution

Premiering at the 2013 Cannes Film Festival and later at the 2016 Tribeca Film Festival, Theresa managed Pelé’s cameo appearance on set and oversaw all publicity and promotional efforts surrounding the film. Her work extended across coordination with directors Jeff and Michael Zimbalist (Favela Rising, The Two Escobars), composer A.R. Rahman (Slumdog Millionaire), and producer Brian Grazer (Imagine Entertainment).

Cultural Impact

The film cemented Pelé’s status as a timeless cultural icon, bridging generations of fans and reinforcing his global legacy both on and off the pitch. Through Theresa’s efforts, Pelé: Birth of a Legend transcended sport—becoming a celebration of perseverance, creativity, and the power of storytelling in elevating the human spirit.

NEW YORK HQ
50 White St
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NEW YORK HQ
50 White St
First Floor
New York
NY 10013
LOS ANGELES HQ
c/o CONTROL Gallery
434 N. La Brea Ave
Los Angeles
CA 90036
NEW YORK HQ
50 White St
First Floor
New York
NY 10013
LOS ANGELES HQ
c/o CONTROL Gallery
434 N. La Brea Ave
Los Angeles
CA 90036