Focus

In 2021, Theresa Tran coordinated a special appearance for Brazilian football legend Ronaldinho at the National Sports Collectors Convention in Chicago. The initiative aimed to celebrate his global impact on football and connect fans with the athlete in an immersive, memorable way.

Execution

Theresa Tran organized autograph sessions and fan engagement opportunities, ensuring a seamless and high-profile experience. She also partnered with the Chicago Bulls to commemorate Ronaldinho’s visit, designing a custom jersey and a dedicated locker in his honor.

Cultural Impact

The activation celebrated Ronaldinho’s legacy while bridging sports and fan culture. By creating tangible moments—both through personalized memorabilia and interactive experiences—the program strengthened fan engagement and reinforced Ronaldinho’s iconic status in football and sports culture.