Focus

In 2019, Theresa Tran partnered with HBO and Genesco to launch the Maradona documentary, aiming to authentically engage soccer communities in New York and Miami through culturally grounded activations.

Execution

Theresa led PR and social strategy around the premiere, including a pop-up Maradona museum in NYC’s Chinatown that drew over 10,000 visitors and exclusive screening events in Miami attended by players, media, and influencers.

Cultural Impact

The campaign connected HBO’s storytelling with the passion of global football culture—garnering 10 million media impressions and positioning Maradona as a must-see cultural moment within the sport and entertainment worlds.