Focus

In 2018, Guillermo Andrade’s 424 collaborated with iconic football brand Hummel on a limited-edition soccer capsule as part of Hummel’s HUMMEL HIVE series. The collection explored fashion’s growing fascination with soccer aesthetics through a modern, design-driven lens.

Execution

Blending Hummel’s rich Danish football heritage with Andrade’s Los Angeles–bred creativity, the collaboration reimagined classic pitch-ready silhouettes into elevated streetwear staples. The range featured refined materials, bold detailing, and a balance between sport authenticity and contemporary fashion.

Cultural Impact

The 424 x Hummel partnership bridged the worlds of sport and style, offering a culturally resonant take on soccer-inspired fashion and reinforcing Andrade’s reputation for redefining athletic wear through a luxury, street-informed perspective.