Focus

ICNCLST helped position the NWSL Championship Finals as a global sports moment—moving the league beyond competition and into culture. The goal was to make The Ground the definitive NYC destination to experience Championship Weekend after PayPal Park, engaging young ballers—particularly 15–18 year olds—through a celebration of Jersey culture, local clubs, youth players, and creators, while showcasing the partnership between Nike and Gotham FC.

Execution

ICNCLST designed and produced a bespoke match-viewing experience that fused football, gaming, music, and customization into a single cultural moment. The Ground was transformed into an immersive hub featuring T90 boot customization, EA FC gameplay programmed with the two NWSL finalists, and a custom Gotham FC–branded foosball table with all-women players. Nike product giveaways anchored the experience, while a curated talent lineup: DJ Sophia Rocks, YOSA, youth journalist Pepper Persley, TV host and former pro Chelsea Cabarcas, and creators Maria Isabelle and Lili Beth—brought energy, credibility, and cultural relevance to the room. The event welcomed over 200 invited guests, creating a packed, high-energy environment throughout the match.

Impact

The activation successfully positioned NWSL Championship Weekend as a must-watch cultural moment for NYC’s next generation of players and fans. Social and digital coverage extended the experience far beyond the venue, generating 111 total social and online posts, 5,107,211 total impressions, and reaching 2,593,309 unique followers. By blending live sport, youth culture, and brand storytelling, ICNCLST elevated the NWSL from a championship event to a cultural platform, on and off the pitch.