FOCUS

ICNCLST led the end-to-end creation of The Champions Collective, a new sub-brand of Jostens and a dedicated home for its professional championship ring business. The initiative aimed to modernize Jostens’ storied legacy of craftsmanship, positioning it as a culture-facing platform that celebrates athletes, achievement, and artistry.

EXECUTION

From naming and visual identity to brand architecture, positioning, and launch strategy, ICNCLST crafted a full brand ecosystem for The Champions Collective. The team developed a contemporary visual identity, re-shot every championship ring to create a comprehensive content library, and designed an integrated web experience that highlighted the artistry and heritage of Jostens’ work. Press and social rollout plans were executed to build awareness, while content, copywriting, and storytelling reinforced the brand’s cultural relevance and authority in the sports and lifestyle space.

CULTURAL IMPACT

By translating decades of legacy into a modern, audience-facing context, The Champions Collective elevated the perception of championship rings from functional memorabilia to coveted cultural artifacts. ICNCLST positioned the brand as a bridge between athletes, jewelers, and fans, creating a first-of-its-kind platform that celebrates the artistry and achievement inherent in every ring, while amplifying Jostens’ relevance to today’s sports and culture communities.