Focus

ICNCLST partnered with Nike N7 to develop the Holiday ’21 campaign, See Me See Us, celebrating the Beacons—athletes and cultural figures who uplift Native American and Indigenous communities. The campaign aimed to honor these leaders while showcasing their impact through authentic storytelling and culturally resonant visuals.

Execution

The campaign featured Sam McCracken, founder of N7; Madison Hammond, the first Indigenous player in the NWSL; and Brooke Simpson, Indigenous singer and actress. Photography by Josué Rivas captured the athletes in meaningful locations, including the Haliwa-Saponi Tribal School (NC), the Bernalillo Soccer Tournament Complex (NM), and Nike World Headquarters. ICNCLST led campaign strategy, creative direction, photography, video production, and developed the season’s tagline and visual center.

Cultural Impact

See Me See Us highlighted Indigenous representation and celebrated community leadership in sports and culture. By centering the voices and stories of the Beacons, the campaign elevated awareness of N7’s mission and strengthened the connection between Nike and Indigenous communities.

To learn more about N7 and the HO21 Campaign, visit nike.com/n7