On Friday July 13th, ICNCLST hosted HXOUSE LABS for the second stop on their World Tour. The “Tenants” (selected participants), as chosen by the HXOUSE brain trust, represented New York City’s hotbed of art, Web3 and creative innovation.

The full-day workshop focused on developing a compelling, end-to-end campaign — with hypothetical integration into the ecosystem of The Weeknd’s current tour. A mid-day panel with experts across traditional art, Web3, and design, provided mentorship and insight to the Tenants.