Focus

ICNCLST orchestrated the production and creative rollout for Nike SB’s inaugural federation kits, connecting the creativity of skate culture with global sporting design. The initiative aimed to celebrate movement, artistry, and cultural storytelling through unique, country-specific visuals.

Execution

In collaboration with Dutch artist Piet Parra, Nike SB designed kits for the United States, Japan, France, and Brazil featuring Pantone landscapes inspired by each country’s geography and cityscapes. ICNCLST produced the campaign shoot, enlisting photographer trashhand to capture athletes in motion, highlighting the kits’ vibrancy and functionality. The project celebrated skate culture’s ethos of creativity, freedom, and play, while showcasing the kits at the highest level of competition.

Cultural Impact

The activation highlighted the intersection of sport, art, and culture, with each kit reflecting its country’s unique identity. By featuring athletes like gold medalist Yuto Horigome, the campaign connected skateboarding’s global reach to the joy of movement and design innovation.