Tremaine Emory is the founder of Denim Tears, an “African-American sportswear” label known for addressing culture, politics, and the Black experience through fashion. Born in Georgia, raised in Queens, and now based in Los Angeles, Emory has held leadership roles at Supreme, Yeezy, and GOOD Music, and has collaborated with creatives including Kanye West, Frank Ocean, and Virgil Abloh. His work has been recognized by institutions like The Met, which acquired several Denim Tears pieces for its Costume Institute’s permanent collection, cementing his influence at the intersection of fashion and cultural storytelling.
Denim Tears
Founded in 2019, each Denim Tears collection tells a story, revealing what the brand’s founder calls the African Diaspora. Showcased through defining collaborations with the likes of Ugg, Stüssy, Champion, Converse, ASICS, and Dior, Denim Tears is a portfolio of Emory’s African American vision. Denim Tears’ approach to heritage and design has earned its place in The Met Costume Institute in New York’s permanent collection.
Denim Tears // For Freedoms // Converse “The Future is Y/Ours. Vote.”
Bring the Denim Tears // Converse product to life through storytelling and action thereby speaking directly to the target audience—inspiring action and conversation through artfully-designed communications creative.
