For 21 Savage’s latest album, American Dream, ICNCLST collaborated with renowned photographer Sue Kwon to capture the visual identity of the project. In partnership with Epic Records, the team executed a striking photography campaign that defined the album’s aesthetic across packaging, promotional materials, and merchandise.

Expertise

ICNCLST played a key role in creative production and artist representation, ensuring that the album’s visuals authentically reflected 21 Savage’s artistic vision.

Creative Direction & Photography Execution

ICNCLST and Sue Kwon co-creative directed and captured the album’s defining visuals, crafting a cohesive visual narrative for American Dream. The team led pre-shoot production and spent the day at The Rendon Hotel, a historic location in the Downtown LA Arts District, shooting content for album packaging, promotional materials, and merchandise.

Cultural & Brand Alignment

By aligning Sue Kwon’s documentary-style photography with 21 Savage’s storytelling, ICNCLST helped shape an album aesthetic that resonated with both fans and the broader cultural landscape.