FOCUS

ICNCLST partnered with Nike to launch Nina Chanel Abney’s campaign for the “Every Stitch Considered” (ESC) collection, bringing together two visionary artists—Nina Chanel Abney and photographer Shaniqwa Jarvis—to translate Nike’s design philosophy into a bold, visually striking narrative. The focus was to highlight ESC as Nike’s pinnacle of innovation and design exploration while amplifying Abney’s critically conscious, colorful, and nuanced artistic vision.

EXECUTION

ICNCLST orchestrated the creative direction, collaborating closely with Abney and Jarvis to craft imagery that juxtaposes tradition and modernity, reflecting the collection’s duality of function and artistry. The shoot captured the vibrancy, texture, and intentionality of each piece in the collection, emphasizing the precision and innovation behind Nike ESC. ICNCLST ensured the campaign authentically represented both the collection and Abney’s distinctive visual language, seamlessly connecting product storytelling with artistic expression.

CULTURAL IMPACT

The campaign elevated Every Stitch Considered beyond product marketing into a platform for cultural and creative storytelling. By pairing Nike innovation with Abney’s artistry and Jarvis’s photography, ICNCLST amplified the collection’s relevance to art, design, and street culture communities. The campaign reinforced Nike’s commitment to creativity and cultural resonance, positioning ESC as a pinnacle expression of design mastery and collaborative artistry.