FUTURA 2000 / PARIS SAINT GERMAIN SAINT DENIS PITCH TAKEOVER

Focus

ICNCLST led the creative design of a refurbished community court in Île-de-France, bringing together Paris Saint-Germain, Qatar Airways, and FUTURA to reimagine a public space where sport, culture, and community intersect. The objective was to create an open, inclusive environment that reflects PSG’s identity while celebrating youth creativity and access to sport.

Execution

Working closely with all partners, ICNCLST designed the court’s visual system and spatial experience, integrating original artwork by FUTURA throughout the surface. His dynamic, graffiti-inspired motifs channel the Rouge & Bleu spirit, transforming the court into a bold expression of urban culture and movement. The space was developed over several months with the support of Qatar Airways and local teams to ensure long-term community use.

Impact

The refurbished court now serves as a daily training and play space for young athletes across the Île-de-France region, reinforcing PSG’s commitment to inclusion and access through PSG for Communities. More than a sports facility, the project stands as a lasting cultural landmark—where art, football, and social connection come together for the next generation.

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NEW YORK HQ
50 White St
First Floor
New York
NY 10013
LOS ANGELES HQ
c/o CONTROL Gallery
434 N. La Brea Ave
Los Angeles
CA 90036
NEW YORK HQ
50 White St
First Floor
New York
NY 10013
LOS ANGELES HQ
c/o CONTROL Gallery
434 N. La Brea Ave
Los Angeles
CA 90036