Focus

Ahead of Nike’s Miami flagship launch and other key activations, ICNCLST was engaged to identify and commission local artists to create site-specific installations, interactive murals, and custom graphics that celebrated Miami’s vibrant cultural landscape and Nike’s product storytelling.

Execution

ICNCLST curated and collaborated with a roster of artists including Jessy Nite, ABSTRK, MADSTEEZ, Rostarr, FUTURA, and KRINK. Site-specific installations were placed in high-visibility locations within Nike stores, while murals, painted panels, and custom graphics extended across signature product launches. Highlights included Neymar’s “Written In The Stars” Mercurial release, Roger Federer’s NikeCourt Vapor RF x Air Max 95 unveiling, and Rostarr’s Nike Running collection debut. ICNCLST also orchestrated the Nike Makers Studio program, where FUTURA, KRINK, and STASH led live sneaker customization sessions, integrating handstyle and illustrative iconography into personalized Air Force 1s.

Cultural Impact

The program positioned Nike as a hub for creativity, sports, and culture, bridging art and product experiences. By activating local and globally recognized artists, ICNCLST helped Nike engage fans and consumers in immersive storytelling, reinforcing the brand’s commitment to innovation, community, and cultural relevance.