Focus

For EA Sports’ FIFA 22 campaign, “Powered by Pulisic,” ICNCLST partnered with Park Stories to spotlight U.S. Men’s National Team star and FIFA 22 global ambassador, Christian Pulisic. The campaign aimed to tell an intimate, inspiring story of his journey, both on and off the pitch, connecting fans to the personal and cultural impact of football.

Execution

ICNCLST led strategy and creative direction, producing a short film that combined interviews with Christian’s parents, USMNT legend Clint Dempsey, and never-before-seen footage from his youth. Filming spanned multiple locations, including Hershey, PA, West London, and New York, blending personal storytelling with cinematic visuals, while Park Stories managed production.

Cultural Impact

The campaign highlighted Pulisic’s influence as a football ambassador, deepening fans’ connection to the sport and the FIFA franchise. By merging authentic storytelling with global reach, the initiative reinforced EA Sports’ commitment to celebrating the next generation of football icons.