Focus

In 2023, Theresa Tran was engaged by Religion of Sports to lead talent strategy for Counterattack — a podcast celebrating the women of soccer through stories of ambition, sisterhood, and resilience. The goal was to amplify the show’s launch through culturally resonant talent alignment and strategic outreach.

Execution

Tran secured prominent Mexican personalities across sports, entertainment, fashion, arts, media, and culture to authentically represent the spirit of Counterattack. A premium gifting initiative supported the campaign, driving awareness and engagement among influential audiences.

Cultural Impact

The program achieved a social reach of over 25 million followers and 500 million media impressions, elevating Counterattack’s visibility while championing women’s empowerment and representation in sport.