Focus

ICNCLST partnered with world-renowned artist Felipe Pantone and Tequila Don Julio to celebrate Miami Art Week with an interactive installation honoring Mexico’s vibrant creative landscape. The project aimed to fuse contemporary art with brand storytelling, highlighting Mexico’s culture, people, and heritage.

Execution

The installation featured kinetic sculpture and projection art, bringing Pantone’s signature vibrant aesthetic to life. At its center was Tequila Don Julio’s “Por Amor” — a bold ‘Love Letter to Mexico’ created in collaboration with Mexican luminaries, including photographer Thalia Gochez. ICNCLST guided the artistic direction, design, and experiential elements, ensuring the exhibition was immersive and culturally resonant.

Cultural Impact

The project celebrated Mexico’s heart and soul through Pantone’s visionary lens, transforming the brand experience into a living tribute to the country’s creativity and cultural identity. By combining interactive art, brand storytelling, and cultural collaboration, the activation strengthened Tequila Don Julio’s connection to both art and heritage.