This summer, EA Sports had the task of re-launching their iconic football game under a new name for the first time in the franchise’s history.

To supercharge the renamed EA FC24’s release, ICNCLST was engaged to launch the product in North America, which manifested in an invite-only event in New York, with a star-studded cast in attendance. From Didier Drogba, to Chase B, Jalen Brunson and Midge Purce in attendance, all attendees shared a passion for the game.

The event took place on September 27th, as the seventh and final global Clubhouse event, and culminated in the game’s worldwide release at midnight.