FUTURA / Soho Beach House

Commissioned by Soho Beach House exclusively for Miami Art Week, legendary New York artist FUTURA has executed a two-part, site-specific intervention with the club’s iconic South Beach entrance. As a new member to Soho House, FUTURA is honored by Soho House’s selection of him for such a pervasive and high visibility collaboration that will greet the club’s friends and family during Miami Art Week.

The first half of this execution is an installation of FUTURA’s kinetic artwork—both his painterly styles and famous artist signature—on the club’s entranceway windows and check in area.

The second execution is “Café con Futura”, a collaborative café concept forged between the artist and friend Rocky Xu’s traveling tea purveyor concept: Rocky’s Matcha. This Miami-exclusive edition of Rocky’s Matcha offers both a delectable menu of specialty matcha treats, iced and hot beverages from both Rocky’s Matcha and Bebito’s, as well as a collaborative merchandise capsule to celebrate “Café con Futura.”