Tequila Don Julio’s “Por Amor” by Felipe Pantone
To celebrate Miami Art Week, ICNCLST partnered world-renowned artist Felipe Pantone with Tequila Don Julio to debut a new interactive installation complete with kinetic sculpture and projection art to honor Mexico’s vibrant creative landscape.
At the core of this exhibition lies Tequila Don Julio’s latest creation, “Por Amor” (For Love) – a bold and vibrant ‘Love Letter to Mexico’ - crafted in collaboration with Mexican luminaries including celebrated photographer Thalia Gochez.
This energetic body of work, a celebration of the country’s heart and soul, pays homage to its people, culture, and landscape - now reimagined through Pantone’s artistic vision via new mediums and experiences.
Upon entering the space, viewers were treated to “a series of animations that will be video mapped all over the space,” Pantone says, as well as “a massive sculpture that combines the essence of Tequila Don Julio’s Por Amor campaign and my own work.”
Mexican heritage, culture, and creativity has always been a core part of the brand, which was founded in the Jalisco town of Atotonilco in 1942 by Don Julio Gonzalez.
Pantone’s commission is an ode to its heritage—and, with the burgeoning art capital of Mexico City and the country’s numerous rising artists—its present and future.
