Heron Preston x Ugg Is the Streetwear-Friendly Cozy Boot You Didn't Know You Wanted

heronpreston_ugg_icnclst.jpg

Heron Preston's take on the classic Ugg boot gives new life to the sorority girl specials.

Heron Preston originally rose the streetwear ranks as a co-founder of the influential brand Been Trill, working alongside Virgil Abloh in those heady days of long-sleeved graphic tees. But he's an accomplished designer in his own right, and in the last few years, Preston has been no stranger to working with unlikely partners in the sake of fashion. (Just see his 2016 collaboration with the New York Department of Sanitation.) His latest project is perhaps his most unlikely yet: teaming up with Ugg to make a much-maligned shoe cool enough that stylish dudes will want to wear them.

> Continue to GQ for the full article.