Nike Commisions Artist Jessie Nite for Installation at Their New Miami Flagship Store
Miami New Times
by Sofia Harris
January 19, 2017
For months, the building on the northeast corner of Lincoln Road and Lenox Avenue has undergone a transformation into Miami Beach's newest fitness capital. Today the Nike Miami store opens its doors for the first time, giving fitness fanatics a first look at the brand's limited-edition swag and state-of-the-art shopping perks.
What was once a Williams Sonoma and Pottery Barn is now a two-story, 31,000-square-foot athletic fashion mecca. Heidi O’Neill, president of Nike DTC, says choosing Miami for its latest innovation was a no-brainer. "As we thought about where our next steps would be in leading the future of sports retail, we thought Miami would be the perfect step in that journey."