US Soccer / 2014 World Cup

We began our work with US Soccer back in the lead up to the 2014 World Cup. Knowing our connectivity to the creative world, the Federation engaged us to create a program that connected US Soccer and specifically the fanbase with best in class creatives.

We took this brief and pushed it, landing Lupe Fiasco and FUTURA as the USMNT music and art directors, respectively.

From there, FUTURA created a custom kit worn by Lupe at a fan rally in which he performed, and we later conceived of and brought to market a series of artist-designed posters to build excitement for game-day.