Timberland’s 50th Anniversary - FUTURE73

Video Courtesy of Karla Otto

ICNCLST is delighted to announce our latest work for Timberland, FUTURE73, a celebration of the brand’s 50th anniversary. Over the last two years, we have been executing strategic work in the build up to Timberland 50, with FUTURE73 being the triumphant culmination of this work. FUTURE73 is a collaboration platform that sees a group of world-class creatives come together to re-imagine Timberland’s iconic 6-inch boot, the 10061.

Participating in this innovative collaboration platform are A-COLD-WALL’s Samuel Ross, CLOT’s Edison Chen, Nina Chanel Abney, Humberto Leon, Christopher Raeburn, and Suzanne Oude Hengel.In collaboration with Timberland, we concepted the naming convention, FUTURE73, and tagline, “Our Legacy. Their Vision”. From there, we created the visual identity (logo, typography, colors, packaging), while executing copywriting and devising the strategy for the overall program. F73 will drop throughout the year, beginning in March, alongside a series of activations.

In addition to FUTURE73, ICNCLST proudly designed Timberland’s 50th Anniversary Logo, which now adorns their website and social channels, worldwide. To learn more about F73’s design, you can view our dedicated case study here.

To learn more about FUTURE73, visit here.