Nike SB for the Tokyo 2020 Olympic Games / ICNCLST

NIKE SB Federation Kits Connect the Creativity of Sport and Design

Perhaps no event happening this summer in Tokyo plays with a freer, lighter sense of creativity than skate. The sport taps into the joy of movement, unlocking creativity through space. In the design process for the inaugural year’s federation kits for the United States, Japan, France and Brasil, the Nike SB team brought an equally creative POV, working alongside Dutch artist Piet Parra to design unique Pantone landscapes that connect to the geographies of those countries.

Each masked print is grounded in the attention to scenery found in Japanese art, highlighting recognizable cityscapes (you can’t not see Rio on the Brasil kit). 

The other, simpler reason for the landscape design gets at the heart of Nike SB’s collaborations and of skate culture in general: creativity for the sake of spotting something good and doing it.

ICNCLST/ was proud to produce the shoot, enlisting photographer trashhand with the Swoosh brand to capture these athletes in full flow, adorning first-of-their-kind Olympic uniforms. The eventual gold medalist in the Men's competition, Yuto Horigome, is pictured below.