Nike N7 “See Me See Us” Holiday 2021 Campaign / ICNCLST

We are proud to share Nike N7’s Holiday ’21 Campaign, titled “See Me See Us”, concepted and produced by ICNCLST. Our team was engaged by N7 to create a campaign to celebrate their Beacons: athletes* who are shining light upon and for the Native American and Indigenous Communities. The selected athletes* were Sam McCracken, founder of N7, Madison Hammond, the first indigenous player in the NWSL, and Brooke Simpson, indigenous singer and actress.

The campaign was photographed in locations meaningful to the featured athletes and their communities: the Haliwa-Saponi Tribal School in Hollister, North Carolina; the Bernalillo Soccer Tournament Complex in Bernalillo, New Mexico; and Nike World Headquarters. Photography was captured by Josué Rivas.

In collaboration with the N7 team, ICNCLST conducted strategy, video and photo production, as well as created the brand’s tagline and visual center for this season’s campaign. To learn more about N7 and the HO21 Campaign, visit nike.com/n7