Regional Relevance & Resonance.
With the launch of their new flagship store in Miami in near sight, Nike had approached us in search of a female artist from the area to create an onsite art installation inspired by the establishment's architural design aesthetic and surroundings.
After a clear understanding of project details we began our search for the ideal artist and it didn’t take long before we were able to connect with Jessy Nite.
Jessy’s work is best characterized by site specific, interactive works that place conceptual art into public places. Her signature use of color and custom made typography cross a variety of disciplines carrying a playful but deeply rooted narrative.
Jessy’s colorful graphics and use of 2D and 3D elements creates the inviting visuals needed for a key moment for Nike and their new Miami store. The piece was placed in a prominent position within the store, displaying intriguing artwork for passersby.