LiveWire / Dr. Woo | Packaging Design

As a continuation of our work with LiveWire, ICNCLST is proud to present our packaging design for LiveWire x Dr. Woo’s seeding program. For the collaboration, Dr. Woo designed a custom LiveWire ONE, and and accompanying soft goods collection. The artist blended his love for fashion, art, and the notion of camaraderie in a community around bike riding. “I think there is a connotation that electric vehicles are a step down from vehicles with motors and that combustion is powerful,” says Woo.

“…with EVs, these are some of the strongest and fastest vehicles I’ve been in and on. The number one thing you notice is how smooth and powerful the bike is. It’s very approachable but still built for speed.”

On the product packaging front, the metallic foil treatment was inspired by Dr. Woo’s vision of a shimmering future, made possible by brands like LiveWire that continue to propel the world forward, while the artwork draws on his personal work and contemporary artisanship. Included in each package was a sweatshirt, tee, bandana, and handwritten note. Using our network, we distributed these kits to LiveWire and Dr. Woo enthusiasts around the globe.