Off-White + Nike / FUTURA

The Brief

Engage artist FUTURA to co-design the pinnacle creative expression of the SS20 Off-White collection. Produce a strategic, multi-pronged project to encapsulate product, art sculpture, press, and institutional art talks. 

Program Execution

Working hand in hand with Virgil Abloh, FUTURA, and New Guards Group, we created an incredibly vibrant SS20 collection that premiered at PFW summer 2019. FUTURA’s iconic artwork from yesteryear was translated onto both men’s and women’s high fashion garments--that included a dynamic range of sportswear and evening wear. A life-size sculpture of FUTURA’s recognizable ‘Pointman’ character was installed on the runway and used for promotion around the collection, and a super-rare sneaker collaboration with Nike, OW, and FUTURA was debuted on the runway. 

The Off-White and ICNCLST/ teams worked in full lock step for almost a year (concepting, product design, communication strategy) to produce the collection for Paris, followed quickly thereafter by a capsule for Virgil Abloh’s triumphant “Figures of Speech” show at the MCA Chicago. 

Capabilities

Product Design, Artist Management, Communications Strategy, Experiential