EA Sports FIFA 22 "Powered by Pulisic" / ICNCLST

We are proud to announce our latest project for EA Sports FIFA 22, “Powered by Pulisic”, created in collaboration with Park Stories. The latest installment in our partnership with EA is a short film that explores the journey and impact of U.S. Men’s National Team star and FIFA 22 global ambassador, Christian Pulisic. The piece includes interviews with Christian’s parents and USMNT legend Clint Dempsey, never-before-seen footage of Christian’s younger playing days, and on-location shooting at Stamford Bridge.

Filming locations spanned from Christian’s home in Hershey, PA, to West London and New York, with ICNCLST leading strategy and creative, and Park Stories handling production. To see the official announcement, visit here, and see below for BTS content from the shoot in London.