EA Sports FIFA 23 — Pandemonium

To build excitement for the 2022 World Cup, and more specifically FIFA 23’s WC Update, EA engaged ICNCLST/ to help them celebrate Landon Donovan’s historic last-minute goal, which took the USMNT to the last 16 of the tournament in 2010.

In partnership with 8by8 Mag, we produced a 120s docu-style spot that not only featured Donovan recounting the goal, but current leaders on the US team, Tyler Adams and Christian Pulisic, speaking to how this moment of pandemonium inspired a new generation of soccer players to dream big.