Adidas / Mexico - 2022 World Cup Kit Launch

In the lead up to the 2022 FIFA World Cup, Theresa Tran worked closely with Adidas and its partner agencies to roll-out a strategic cadence of launch awareness and activations around the Mexico National Team’s home and away jersey.

A premium gifting initiative engaged well-known Mexican personalities across sports, entertainment, fashion, arts, media and culture – reaching a social footprint of 25+ million followers and garnering 500 million media impressions.

The kit experienced tremendous sell-through success immediately following these launch executions.