HP Spectre Folio Launch
Surrounding the launch of HP’s all new and reinvited 2-in-1 PC, ICNCLST partnered with Industry PDX to secure 5 top tier talent to lead the announcement of the device. Honing in on reinvention, each participating artist was captured telling their own unique career and life story. Talent included Alexander Wang (designer), Chloe x Halle (singers), Errolson Hugh (designer), Felipe Pantone (artist), and Nigo (designer/DJ). Each supported the campaign launch through promoting their stories on social and official product launch event took place in New York City.