Santlov is a Miami-based photographer/graphic artist and mastermind behind the viral ToysRLikeUs photography campaign. His seemingly realistic photographs consist of widely recognized, iconic toy characters finding themselves in the midst of relatable everyday-like human scenarios – a style that uniquely synchronizes fantasy with reality.
Most of the scenes that Santlov captures feature actual toys he grew up playing with and speak to society’s dependence on technology, most notably smartphones, tablets and computers. The purpose of his photographs is to push the limits of “realism” as far as possible.
Many of the concepts Santlov creates are inspired by personal experiences and the trends that people follow and find themselves immersed in, one of them being the widespread usage of the Instagram photo-sharing phone app. In fact, it was on Instagram that Santlov’s ToysRLikeUs campaign literally went viral. In less than one year’s time, Santlov has cultivated a following that exceeds 300,000 people - all of whom receive new images directly from Santlov often. Santlov continues to challenge himself as an artist. The widespread support he has received and his commitment to sharing his unique creations means that this hungry, multi-talented contemporary artist is here to stay.